acanda:display and acanda:mobile are the two solutions that will take your online media buying to a new level. Away from audience booking to contacting target persons actually interested in what you have to offer.
The needle in the haystack? We can find it in milliseconds.
acanda permanently gets offers for billions of potential display ads from ad exchanges. In the few milliseconds it takes for the page to load, we then decide how much a display ad is worth for which type of user. For example, a display ad for Mr Smith on football.com will cost €1.50; that same display ad will only cost €0.50 on shoes.com. Mrs Jones, on the other hand, is worth a healthy €1.80 on the shoe website.
What makes your customers tick? We know all you need to know.
The more we know about users, the more accurate the fit for the bid. We use a broad base of strictly anonymous socio-demographic attributes together with our acanda algorithm – top secret, of course – that intelligently combines and analyzes all of the data. And we also like to think it does it a little more intelligently than our competitors’ algorithms.
From pillar to post. Or why not just come straight to us?
We can take on the complete buying process for display and mobile ads – offering you one-stop shop service. Why not leave all those time-consuming negotiations with all sorts of marketers or publishers behind? Our reporting gives you full control of where your budget is going. That makes media buying easier, more honest, more transparent and more efficient – and a little more comfortable – for you. Not just for display advertising, on smartphones too.